Business partners

Based in Dubai, Frederic and Lizelle have more than 30 years of experience in Retail, F&B, Shopping Malls, Events and Tourism in the Middle East, Europe and Africa.

Together, they have created ‘Expertfranchise-Middle East’ to share and offer international companies their expertise to the Middle East market.


This French-English ‘duo’ are well recognized in the industry and have an astounding network of retail, developers, malls, investors, franchisors, media and creative talent.


They have both worked in senior and leadership roles at some of the biggest shopping malls and retail developments such as Mall of the Emirates, Dubai Festival City, Meraas destinations, Dubai Tourism and represented international brands like Tim Hortons and regional QSR & Casual dining concepts over the years.  


They surround themselves with a team of experts in their own fields and together they are your perfect franchise partner to represent and develop your brand in the Middle East.